Last updated: August 2018

  • The Privacy Policy explains the following:
  • Types of personal information that we collect
  • Customer interactions with Anja Eriksen Jewellery.
  • How we use personal data
  • How we can keep personal data
  • Legal basis for the use of personal data
  • Security, storage and retention of personal data
  • Your rights and options
  • How we use cookies and other similar technologies
  • How you can contact us
  • Changes in our Privacy Policy

We respect your private life and your right to control your personal data. Our basic guidelines are simple. We make it clear what data we will collect and why we do it. We do everything in our power to protect your personal data. We do not sell - and will never sell - your personal data to third parties.

Our Privacy Policy explains what personal data we collect from you - either directly or indirectly - and how we use this information. Personal data is any kind of information that can be used to identify you or that can be connected to you. The Policy also covers the choices you can make regarding the personal data we collect and how you can control these decisions. We ask you to read this Privacy Policy to see how we can collect, use and share your personal data. The terms "we" or "us" or are each intended to refer to Anja Eriksen Jewellery.


Information that you give us

We collect the information you voluntarily give us, such as your email, your name, your phone number e.g. when you sign up for our newsletter. 

Information that we collect automatically

We collect information about you automatically, such as functional data and additional usage data information which is obtained through our use of cookies and similar technologies when you use, or interact with us through this website ( For example, we can collect information about the type of device (eg. mobile, tablet or laptop) you use to visit our website, the operating system and version, your IP address, which browser you use, the web pages that you visit on our websites, and about and how you interact with the content available on our web pages.

Our website is created in Squarespace Inc. Squarespace Inc. has certified its compliance to the Privacy Shield. Read more about the Privacy Policy from Squarespace here:

Information collected from other sources

We may receive information about you from other sources, including third parties, such as third parties with whom we provide collaborative services or engage in joint marketing activities. We can also receive information about you from social media platforms, such as when you interact with us through these platforms. We protect the data we have collected from third parties in accordance with the methods described in this Privacy Policy, and we also apply additional restrictions imposed by the data source. Below we have listed a complete list of the third-parties we use:

  • Squarespace
  • Mailchimp
  • Google Analytic
  • Instagram
  • Facebook
  • Linkedin


To make the information in this Privacy Policy easy to understand, we have highlighted different instances where we may be able to collect personal data about customers.

  • Online Interactions: We can collect information about you online, through cookies and similar technologies, when you visit our web pages. We collect: Name, e-mail address, IP address and information from cookies or similar technologies.


We use this information to optimize the website, share news about events and products offered by Anja. In addition, IP addresses help us better understand geographic information about visitors to our website so we can improve the website for all visitors. It is in our legitimate interest to process your personal data for these purposes.

  • Purchase of products via Once you have decided to buy a product on, we offer you the option to buy directly from us on our website: When you buy from us, you may be required to provide information so that we can complete your purchase. We collect: Your name, your phone number, your e-mail address, your shipping/delivery address and your payment information.

We use these personal data to complete your purchase, follow up on your purchase, help with delivery issues, process returns, and other issues that may arise in connection with your purchase of our products. It is necessary to use your personal data for this purpose to complete the contract we have entered into with you. Please note that we do not store payment or credit card information. 

  • Offline interactions: when you might visit us in physical form. You may volunteer some personal data, such as your name and your e-mail address, during the course of these interactions.



 We collect:

Registration data
This information includes your e-mail address, your location and your IP address.


The data we collect to provide you with products and services from, includes using this data to improve and customise your customer experiences. We also use the collected data to communicate with you, for example to inform you about events, new products or services available, security, marketing and advertising.

We use the information collected for the following purposes: 

Customer support

Product improvement

Security, protection and conflict resolution

Commercial activities Communication, 

Marketing and advertising

Delivering our product experience

We use data to provide, service, support and improve products and services we provide, in order to ensure that our customers receive the best support and experience.

Customer service

We use data to answer inquiries from our customers, to repair products, and to provide other forms of customer care and customer service.

Product improvement

We use constant information for research purposes and to improve our products, including maintenance, such as using bug reports to improve the products.

Security, protection and conflict resolution 

We use information to protect our products and our customers' security, to detect and prevent fraud, to resolve conflict and enforce our agreements. It is necessary to use your personal data for this purpose in our legitimate interest.

Commercial activities

We use data to develop aggregate analyses and business intelligence that enables us to operate, protect, make informed decisions and create reports about our company's results. It is necessary to use your personal data for this purpose in our legitimate interest.

Communication, marketing and advertising

We use the data collected to deliver and make our communication with you more personal. For example, we may contact you via e-mail or through other forms of e-communication to inform you about new products or services, about security or software updates, or to invite you to participate in a survey or event. It is necessary to use your personal data for this purpose in our legitimate interest. In addition, we use cookies and similar technologies to deliver the most relevant advertising to you. 

To give you a better understanding of the personal data we collect and use on different occasions, you can always email us with your questions. Please read the section below.


We do not sell and will not sell any form of personal data about our customers. 
We only publish your personal data in accordance with this Privacy Policy. We may share information with the following types of third parties.

Third-party suppliers

We use a variety of third-party suppliers to provide services such as web administration and hosting, online purchase of products and shipments, credit card processing and e-mail communication. We only share your personal data that is required to complete a transaction or provide a product or service that you have requested and/or approved, and only with suppliers or agents working on our behalf for the purpose described in this Privacy Policy. In such cases, your personal information will be shared with these agents or suppliers, but only for the purpose of providing services in accordance with our instructions and the contents of this Privacy Policy. It is in our legitimate interest to share information with these third parties for these purposes. For questions about third-party suppliers, please send an email to us.

Compulsory information

When determined by law and strictly necessary for the performance of the services, or to protect our rights or the rights of our affiliated companies or our users, we will provide your personal data to law enforcement agencies, investigative organisations, our affiliated companies or for use in judicial proceedings.

Sale or merger

We may share your personal data in connection with a merger, purchase or sale of all or part of our assets. You will of course receive a message by e-mail and/or with a notice published on our website where you will receive information about your rights.

Sharing and disclosure of collected information

We share information in aggregate form and/or in such a way that the recipient of this data, e.g. a third party that uses them for an industry analysis, is unable to identify you.

Please note that contain links to applications from third parties whose Privacy Policy may be different from our own Privacy Policy. If you provide personal information to any of these third parties or their products, your personal data will be governed by the Privacy Policy of these third parties and we encourage you to read these Privacy Policies carefully.

When you share your personal data with third parties, your personal data may be transferred to countries where the privacy data protection laws could be less extensive than in your own country. We are very careful to protect your personal data and have put in place appropriate mechanisms to protect them when they are transferred abroad. We transfer your personal data in accordance with applicable legislation about the protection of personal data, and we take appropriate steps to ensure that your personal data is kept securely by any third party who will have access to your personal information (e.g. by applying the standard clauses approved by the EU Commission). If you have any questions or would like to know more about the international transfer of your personal information or the security measures that are implemented, please feel free to send us an email.


The legal basis for using your personal information is based on a variety of grounds, as described below:

Fulfilment of the purchase contract

It may be necessary to use your personal information to fulfil the purchase contract we have entered into with you. For example, to complete your purchase of our products, to help with delivery issues, and to process returns.

Legitimate interests

We may use your personal information in our legitimate interest. For example, it is based on our legitimate interest when we analyse and improve our products and services, and the content of our webpage, and send information to you in the form of information about our products and services. We may also use your personal data for administrative purposes, fraud detection or other legitimate purposes.  



We takes the protection and security of your personal information extremely seriously. Although we make significant efforts to protect your personal data that we have collected, no security system is impregnable.

We use a number of technical and organisational measures and industry standards to protect your personal data and to help protect your personal data against loss, theft, abuse and unauthorised access, disclosure, alteration and destruction. For example, we store the personal data you provide in computer systems with restricted access and in controlled environments. In addition, we ensure that our third-party data centre providers implement appropriate and sufficient security measures. In addition, your personal data is protected with encryption during its transfer via the internet. 

If you have any questions about the security and protection of your personal data, feel free to contact us.

Data storage

Personal data collected by us may be stored and processed in your region or in another country in which we or our affiliated companies, subsidiaries or service providers are located or have facilities in. We have implemented appropriate mechanisms to protect personal data when these are transferred internationally, for example through our use of the standard contract clauses approved by the EU Commission.

Data retention

We keep your personal information for as long as we deem it necessary in order to enable you to use the website and your product, and to provide services to you in order to comply with applicable laws (including those relating to the retention of documents), to resolve disputes between parties and otherwise as necessary to enable us to operate our business. All types of personal data we collect will be governed by this Privacy Policy and our guidelines concerning internal retention. If you have any questions about a set retention period for specific personal data about you that we process, please send us an email. 


Your rights

We would like you to have control over how we use your personal data. With reservation for applicable local legislation, you can do this in the following ways:

You can request a copy of the personal data that we hold about you.

You can notify us of any changes to your personal data or that you would like us to make a correction to any of the personal data we hold about you.

In certain situations, you may request deletion, blocking or restriction of the personal data we hold about you or raise objections to specific ways in which we use your personal data.

In certain situations, you may also request us to send the personal data you have given us to a third party.

When we use your personal data with your prior consent, you may withdraw your consent at any time. In addition, when we process your personal data based on our legitimate interest or in the public interest, you have the right to object at any time to this use of your personal information.

We trust that the personal data you provided us are complete, accurate and updated. Please inform us of any changes or any inaccuracy in your personal data by contacting us.

We will respond to your inquiry as soon as possible, and in all events within 30 days. 

We undertake to work with you to find a reasonable solution to a complaint or concern that you may have regarding the use of your personal data. However, if you feel that we have not dealt with your complaint or your inquiry correctly, you may have the right to submit a complaint to the authority responsible for the protection of personal data in your country (if your country has such an authority) or to a supervisory authority.

Your preferences in regard to communication, marketing and advertising

If you no longer wish to receive direct offers from Us by e-mail, you can unsubscribe at any time by following the instructions via the "Unsubscribe" tab that you can see in each e-mail that is sent to you. We respect your choice and we will no longer send e-mails with advertisements to you after you unsubscribe or change your communication settings.

Please note that regardless of your communication settings, we will continue to communicate with you regarding terms and conditions, updates in Privacy Policy, routine messages from our customer service, such as current and previous purchase information, product delivery, data breaches or other relevant information about a product that you own.

You can customise the amount of interest-based advertising that you receive by changing your cookies settings and/or by opting out of certain advertising networks. If you have opted out of receiving notifications from us by e-mail, we will not use your e-mail for interest-based advertising. To see more information about our use of interest-based advertising, please refer to our use of cookies and similar technologies.


We use cookies and similar technologies, such as pixels, tags, and other identifiers to help us personalize our webpage for you, remember your preferences, understand how users use our web page or app, and help customise our marketing offers


A cookie is a small data file that contains a number of features sent to your computer when you visit a site. When you visit the same site again, the cookie allows the site to recognise your browser. The length of time a cookie stays on your computer or on your mobile device depends on whether it is a long-term cookie or a session cookie. On this webpage we use both types of cookies. Session cookies will stay on your device only until you finish your internet browsing. Long-term cookies remain on your computer or on your mobile device until they expire or are deleted. We use the following types of cookies on our website.

Strictly necessary cookies. These cookies are essential for surfing our website and using its functions. Without these cookies, services such as shopping carts cannot be provided when shopping.

Performance cookies. These cookies collect information about how you use our web pages. This data can be used to improve and optimise our website and make it more user-friendly for you.

Functionality cookies. These cookies allow our web pages to remember the choices you made during your search on the web. We can save your geographic location in a cookie to ensure that we show you the webpages that are relevant to your area.

Third-party cookies. Third-party cookies are cookies placed by webpages or other applications. These cookies can be used on our website to improve our products or services, or to help us deliver more relevant advertising. These cookies are subject to the respective Privacy Policy that these external services have, e.g. Facebook’s Privacy Policy.

Analysis cookies. We use analytical cookies, such as those provided by Google Analytics, to help us understand things such as how long a visitor stays on our web pages, what pages they find most useful, and how they came to To learn more about Google Analytics and your data, visit this Google web page.

How to control your settings for cookies

Most web browsers allow you to manage cookies through their settings. However, if you limit the website's ability to place cookies, your overall user experience may be impaired. Some browsers provide Do Not Track (DNT) signals by which you can notify your preferences regarding tracking your internet activity and cross-site tracking. Although we currently do not use technologies that recognise DNT signals, we will only process your personal data in accordance with our current Privacy Policy. You can learn more below about how to control cookie settings on popular web browsers:

Google Chrome

Internet Explorer





In addition to cookies, we occasionally use small graphic images known as pixels. We use pixels in our e-mail communication to you (if you have chosen to receive such communication) to help us know if our e-mail communication has been read. In addition, we use pixels from third parties (such as from Google, Facebook, and other advertising networks) to help us deliver ads that are relevant to you.

How to control your settings for identifiers

You can control how these identifiers are used, including the ability to reset them through the settings on your device. You can learn more below about how to control cookie settings on popular web browsers:

Apple iOS


Advertising and modern marketing tools

We collaborate with third party advertisers who use cookies and similar technologies in order to provide more relevant products and services on our webpage and on the internet. In order to deliver this interest-based advertising, these parties can combine non-personal data about your online activities that they have collected over time, which helps to customise the advertisements we deliver to you. Examples of this can include displaying an ad on a Facebook page, on a page owned by Google, such as a search results page or on YouTube, or on a page in Google’s advertising network. We do not share your personal information as part of this process. When necessary, we obtain your consent to this process. You can opt out of receiving custom ads from third party advertisers and ad networks that are members of the Network Advertising Initiative (NAI) or that adhere to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioural Advertising by visiting the pages with opt-outs on NAI websites and DAA websites. Choosing to opt out may make the ads you see on the web less relevant to you.

If you have opted out of receiving messages from us by e-mail, we will not use your e-mail for interest-based advertising.


If you have any questions about the use of your personal data, please send us an e-mail at AE@ANJAERIKSEN.COM

Anja Eriksen Jewellery (CVR: 31385024) is the Data Controller for personal data that we have collected through products and services covered by this Privacy Policy, unless otherwise is stated.


We may modify or update the current Privacy Policy when necessary to reflect customer feedback and changes in our products and services. Therefore, please review it on a regular basis. When we update this Policy, we will renew the "Last updated" date that you find at the top of the Privacy Policy. If there are significant changes to the Policy or the way in which we use your personal data, you will receive a notification about this, either by publishing the news about these changes or by sending a message directly to you. We recommend that you review this Privacy Policy on a regular basis to find out more about how we use and protect your personal data.